While I absolutely agree with Guy that Sony/Kobo/Irex–oops, sorry/Whatever-the-hell-Borders-is-selling are even toastier than before, I don’t think $149 is that magic number. As a comparison, I’ll go with low-end smartphones.
Currently, VirginMobile, as part of its pitch to offer you, without a contract, $20 a month for unlimited data, is selling the LG Rumor2, and the LG RumorTouch. The latter is $149, not even on store shelves, and a survey of vendors indicates little enthusiasm. It’s the Rumor2, priced, like the XTC and WildCard before it, at around $89, that gets customers interested*.
Magic point for impulse buys is still under $100. Let’s see what Amazon does.
*Well, sort of interested. Supposedly, there will be a Kyocera Android phone in a few weeks, which is why I’m out surveying vendors during shopping trips with the missus… Meanwhile, I just bought an Ipod Touch. So, maybe I’ll upgrade after I get back from China, sometime before Book Festival Season starts in the fall.